Insights into compelling campaigns, hero communicators and the stories behind the stories

The expert view of the communications landscape

Businesses vie for our attention every day to sell products and services through advertising or social media. But they also want to put across subtler messages: to persuade decision-makers that regulation should change; to convince shareholders that their business strategy is sensible; or to show audiences that they are socially sound. Our insights show the thinking behind communications techniques and analyse real-life situations which have stress-tested the theories behind them. We also speak to hero communicators from different fields – including diplomacy and media – to showcase a breadth of comms knowledge.