NEW AUTOMOTIVE
OWNING THE ELECTRIC CAR DEBATE
BRIEF
GET A SHARE OF THE VOICE IN THE DEBATE OVER ELECTRIC VEHICLES. USE EARNED MEDIA TO BRING FORWARD THE BAN ON SALES OF NEW PETROL AND DIESEL CARS.
APPROACH
Find the best angles to interest key journalists specialising in transport & enviroNMENT. Build up a good rapport through sharing regular, insightful pitches. And persist until we persuade them.
RESULTS
we’ve helped New AutoMotive become one of the leading voices in the electric car debate through prolific media coverage of its data, POLICY-FOCUSED reports and EXPERTS.
We’ve landed over 2,000 pieces of coverage across national, broadcast, regional and trade media since November 2020.
Agenda-setting commentary which continues to see New AutoMotive as one of the ‘go to’ voices on the electric car transition. Top tier-journalists now come directly to the organisation for expert comment and data analysis.
Sunday Telegraph exclusive covering State of the Switch report, and ZEV mandate recommendations exclusive in The Times.
Consistent national, broadcast and regional coverage for the monthly Electric Car Count data. The breadth of media meant we reach most audiences in the UK, ranging from the mass-market Mail Online to industry readers in City AM.
Broadcast interviews with experts and case studies across Good Morning Britain, BBC, ITV News, Sky News, LBC, and many key regional TV and radio stations.
Harpswood worked over a weekend to issue a quote from EVA England and generated more than 200 pieces of coverage.
Wipeout coverage of electric car case studies landing the messages that “people like you” are driving electric cars without range anxiety or charging problems.
Hour-and-a-half long phone-in on BBC Radio Devon to demystify listener questions on electric vehicles.
