HARPSWOOD WRITES
PR Advice for startups: Launching your early-stage business to the media
Read about how we launched micromobility startup Yo-Go to the press - and the PR lessons you can apply to your own launch.
Ones to watch: The Surprising Founders Changing Construction
In a sector dominated by tradition, these game-changers are tearing up the rule book, throwing it out of the top floor window, and in one case recycling it into concrete.
Ones to watch: Cultivated Meat
It’s no longer a question of whether meat grown in a lab will become a thing: it’s a question of when. Here, Harpswood explores five of the most exciting businesses leading the charge in cultivated and alternative protein solutions.
Ones to watch: Recycling
The waste and recycling sector has grown rapidly in recent years thanks to a huge wave of momentum from policy makers, major manufacturers and shifting consumer demand. By 2032, the global waste market is expected to surpass a value of $88 billion USD.
Harpswood looks at some of the most innovative leaders in the sector that are emerging as ‘ones to watch’ around the world.
Harpswood Goes Full Charge in Berlin: supporting Octopus Energy’s Landmark Event with WIRED
Berlin, the city where tech meets techno, pulsed with energy as it hosted a landmark event for Octopus Energy.
For the second year running, Octopus Energy joined forces with iconic tech and culture magazine WIRED to host the Energy Tech Summit in the heart of the German capital.
Technology Meets Tradition: How we unveiled a milestone project with The British Library
We recently supported solar thermal innovator Naked Energy to unveil a milestone project with The British Library.
Ones to watch: battery storage
Battery storage is one of the fastest-growing areas of in renewable energy - here are some of the most exciting companies leading the charge in this space.
A summer internship at Harpswood: A view from Hafiza Khanom
Hafiza Khanom joined Harpswood in summer 2024 through The Social Mobility Foundation’s internship scheme, which works directly with young people to break down barriers to education and work.
Supporting Octopus Energy at Smarter E, Europe’s largest energy event
We supported Octopus Energy Germany at Smarter E 2024 in Munich, one of Europe’s largest events for the energy sector.
Ones to watch: Supply chain innovation
Supply chain bosses have always had to focus on efficiency and productivity. Now they have another pressing priority: how to make the industry more sustainable and transparent.
Harpswood looks at the businesses doing it faster and better than pretty much anyone else out there.
Barcelona-bound: Harpswood’s summer 2023 away trip
Following our incredible summer trip to Paris in 2022, in June 2023 we set out sights further afield to Barcelona with a few new team members in tow.
the first harpsmas client party
It’s been an incredibly exciting two years for Harpswood, and we were thrilled to host our inaugural Harpsmas party last week. Starting a business during the pandemic meant that our first few hires and clients got used to working remotely and in-person parties seemed like a distant memory…
Two years on, our team is in double digits and we’re working with a bunch of impressive businesses who are all making the world cleaner, fairer and better.
Harpswood welcomes Jessica Ahmed
Jessica Ahmed joined Harpswood through the 10,000 Black Interns programme, which aims to empower black students with paid internships and unleash their true potential in British businesses.
Jessica is a Law with Politics student studying at Lancaster University.
We asked her to reflect on her experience…
HARPSWOOD WELCOMES DEMI ODULANA
Demi Odulana joined Harpswood in summer 2022 through the 10,000 Interns programme. We asked her to reflect on her experience as an intern at Harpswood…
Allez á Paris! Our away trip in the City of Lights
In June 2022, seven of us boarded the Eurostar to Paris for a team trip to the City of Lights.
Comms Voices: Michael Lea Rock
Michael Lea Rock has enjoyed a stellar career in communications.He served David Cameron and Gordon Brown as Chief Writer to the Prime Minister in 10 Downing Street before spending four years as a speechwriter at the US Department of State, where his material was used by President Barack Obama and Secretary of State Hillary Clinton. Here he talks to Harpswood founder James Clench about how digital communication is causing “news” to be replaced by “views”, which PM failed the football fan test and how whiskey helped him to think differently about speech writing.
Putting the purpose into a CEO profile interview
It isn’t rare to see an interview with a chief executive in the media. But hearing a CEO speak with authenticity, conviction and evidence about the culture and values of their workplace isn’t such a common occurrence.
Flushed out: why privacy beat compliance in home worker software controversy
PR is about the framing of ideas and winning people around to your point of view. Rarely has this been better illustrated than in the news coverage of the facial recognition software developed to monitor the thousands of City employees forced to work from home during lockdown.
Comms voices: Jodie Ginsberg
Jodie Ginsberg is a recognised expert on media freedom. She was chief executive of Index On Censorship, the global freedom of expression group, and is now CEO of Internews Europe, an organisation which empowers people worldwide with high quality news and information. She tells Harpswood why communicators in countries with limited free speech tend to be better listeners, why Ryanair’s Michael O’Leary is effective at getting his point across… and why organisations should never bury their heads in the sand.
Most powerful PR tactic? Case closed
If you doubt the power of employer PR, here are two words to convince you: Rachael Trigg. Ms Trigg, a 24-year-old maintenance and repairs hire for Thames Water at its Chieveley Sewage Works plant in Newbury, Berks, appeared in five different national newspapers to illustrate a story about the importance of language in job adverts.