Harpswood’s MD James has worked with Octopus Energy’s CEO Greg Jackson for six years, elevating Greg’s profile as a leading British business figure. With a sustained programme of exceptional media coverage, we’ve supported Octopus as it’s grown from start-up to a $5billion business - and now the third largest energy supplier in the UK.

Our results:

• Countless interviews for Greg - including on BBC Radio 4’s Desert Island Discs and a viral BBC CEO Secrets, which was read more than two million times in 48 hours and was the second most-read piece on the BBC News app that day. Greg received dozens of international media requests following the publication, raising his profile to new heights

• Numerous 1:1 briefings with national energy and environment editors

• Establishing Greg as the media’s go-to voice when the energy crisis began (hailed as “the Elon Musk of energy” by Business Insider)

Amali de Alwis joined not-for-profit climate community and accelerator Subak as CEO after a successful career in tech. We were tasked with generating media attention for Amali through top-tier speaking opportunities, award nominations and profile interviews - championing her impressive tech credentials and arrival to the environmental space.

Our results:

• A speaking slot for Amali on The Daily Telegraph’s net zero panel within weeks of her joining Subak

• Numerous top-tier journalist briefings with the FT, BBC, Business Insider and others

• Further speaking engagements at the Sifted Summit and the esteemed Oxford Union

• A profile interview in Sifted to support Subak’s £20million fundraise, coverage in Fortune and Business Green, and prestigious award wins including Business Insider’s Climate Action Heroes and Woman & Home’s Amazing Women for 2022

London-based delivery disruptor Packfleet came to Harpswood to raise the profile of CEO and co-founder Tristan Thomas. We showcased Tristan’s founder story by drawing on his experience at successful startups, including the pivotal role he played as Monzo’s founding VP of Marketing.

Our results:

• Two profile interviews for Tristan with the Evening Standard that named him a ‘the serial startup man’ and introduced Packfleet as an alternative delivery service to Londoners - which saw a new merchant sign up to Packfleet within an hour of the article’s publication

• Further profile coverage of Tristan’s founder journey and new venture with Packfleet in Forbes

• An interview in The Times in reaction to Royal Mail strikes and commentary in a Reuters article on the growing demand for zero-emissions deliveries

• A speaking engagement secured at the Evening Standard’s SME XPO 2024

Christophe Williams is the CEO and co-founder of solar heat innovator Naked Energy. As part of our wider mission to land coverage for the scale-up that would generate excitement for their Series B raise, we secured Christophe a number of profile interviews and reactionary opportunities to establish him as a prominent business leader in the renewables space.

Our results:

• A full-page business profile for Christophe in Metro with the headline ‘Has this man found the answer to the energy crisis?’

• A series of opportunities for Christophe to voice his expertise on solar investment in the likes of Business Insider, Evening Standard, Raconteur and more

• Broadcast interviews with Sky News, LBC and Times Radio commenting on government net zero announcements and emphasising the need for consistent policy to boost investor confidence

• Award nomination with Business Green and a speaking opportunity with Cambridge Climate & Sustainability Forum

TENZING hired Harpswood to support its business growth and international expansion through raising the profile of founder and CEO, Huib van Bockel. We delved into Huib’s background as an ardent environmentalist, his leadership style and his inspiration for launching the business. We also prepared lines for Huib on carbon footprint labelling - a key issue for TENZING.

Our results:

• Business profile coverage of Huib in the FT and Evening Standard detailing his quirky leadership style and how he uses buddhist practices in the workplace

• Educational commentary from Huib on carbon footprint labelling in CityAM, Mail Online, the Daily Express and others

• An interview on the Evening Standard’s ‘How to be a CEO’ podcast that features “some of the most influential people in the world of business”. After our first few months of activity, Huib remarked that he’d never had so many high-profile media interviews

We work with managing partner Nicki Pritchard from executive search firm Anderson Quigley to position her as an expert in HR and workplace trends. We’ve built industry recognition for her insights on topical issues ranging from the great resignation to quiet quitting to menopause support policies to ED&I in the workplace.

Our results:

• Insights secured in business title Raconteur on quiet quitting and the gender pay gap

• Commentary from Nicki in a topical feature in WorkLife on breastfeeding in the workplace and modern extremes in employee benefits

• Long-form opinion pieces in HR Magazine and People Management on how to lead an organisation-wide diversity audit and factor ED&I into staff benefits