DEEP MEDICAL
USING AI TO CUT WAITING LISTS
BRIEF
RAISE DEEP MEDICAL’S PROFILE WITH NHS AND PRIVATE PROVIDERS ACROSS THE UK AND US.
Build awareness with investors ahead of Series A. Advocate for AI as a force for good in healthcare.
APPROACH
WE SPOKE WITH DEEP MEDICAL’S CO-FOUNDERS TO UNEARTH THEIR MOST NEWSWORTHY ANGLES.
Then we hit the ground running with reactive newsjacking on topical issues to target media.
RESULTS
WE’VE LANDED TOP-TIER MEDIA COVERAGE FOR DEEP MEDICAL.
We quickly secured a standout opinion piece in the FT for Deep Medical’s co-founder Benyamin Deldar on the recent resident doctor strikes and potential solutions
We also landed a live interview on LBC’s drive time show discussing the same strikes
Further thought leadership has been secured in a number of medical trade titles across the UK and US, including Health Industry Leaders, Building Better Healthcare and Pharmaphorum
“As a founder, you realise quickly that building a startup is not just about product. It is about the story behind it. Harpswood help to clarify our thinking, push us to be precise and articulate why what we are doing at Deep Medical is so important.
They've raised our profile and sharpened how we think internally. We've become bolder and more confident in how we talk about our impact and our ambition.”