naked energy
changing energy for good
BRIEF
Generate excitement for the business ahead of its investment round. Champion its innovative solar thermal technology and a landmark project with the British Library.
APPROACH
We knew the British Library story had immense media potential. We worked steadily to build momentum for Naked Energy in the press until they were ready to announce the project - and then got to work coordinating all of the project’s stakeholders and speaking to our national media contacts to ensure the story landed with a bang.
RESULTS
National and industry media coverage for CEO Christophe Williams and Naked Energy’s market-leading solar collectors.
A package on BBC London that included on-site reporting and an interview with Naked Energy’s CEO and co-founder Christophe Williams announced the business’s milestone project with the British Library.
The news also featured in an article on the BBC News website and in-depth coverage was secured with Bloomberg and Evening Standard
The British Library news landed over 60 pieces of coverage and counting - and has created incredible momentum for Naked Energy as they accelerate the rollout of their technology worldwide
We secured a feature in City AM to announce Naked Energy’s Series B funding round, which included significant detail on the news
Political commentary for CEO Christophe Williams on the likes of Sky News, LBC and Times Radio on the need for consistent policy to bolster investor confidence in the UK
A full-page profile for Christophe in Metro, and further interviews with the Evening Standard, Raconteur and Business Insider
With every international partnership, major hire and project came a slew of trade coverage across the solar and renewable energy sectors. Armed with a wealth of trade coverage, we piqued the interest of Business Insider, resulting in a feature for Christophe in their ‘Hottest European Energy Startups of 2023’ list
Topical op-eds from Christophe in the Evening Standard and top energy publications
