HARPSWOOD WRITES
You can’t stall in a crisis, Zuckerberg finds to his cost
Sometimes in business, a hand grenade lands in your lap. You know that grabbing hold of it will be perilous – but you can’t ignore it. Mark Zuckerberg, founder of Facebook, was left such an incendiary problem when Donald Trump posted on the world’s largest social network about the protests over the police killing of George Floyd in Minneapolis.
How a PR campaign might just have saved your favourite pub
Covid-19 laid waste to most sectors of British business, but pubs suffered more than most. At the very heart of their pain lay the issue of rents. Many corporate landlords refused to waive rent during lockdown even though their tenants had pulled up the shutters at the government’s behest.
Comms voices: Tom Fletcher
Tom Fletcher CMG spent four years as foreign policy adviser to three Prime Ministers and four more representing the UK as Ambassador to Lebanon. He tells Harpswood about the communications strengths of the different PMs he worked with, the pros and cons of Zoom and why it’s getting easier to pick out phoney communicators like Donald Trump.