aimhi earth
using education to ignite climate action
BRIEF
Make AimHi Earth known as the inspiring go-to green training provider for corporates and large enterprises using education to ignite action.
APPROACH
AimHi Earth had never worked with a PR agency. We kicked off with an immersion session to understand every aspect of the business and their PR needs.
Our first focuses were to prep a PR plan to announce their recent £1million investment and profile co-founders Matthew and Sarah.
RESULTS
We landed co-founder Sarah Humphrys an interview with Jane Hamilton, Work and Careers Editor at The Times, to discuss the importance of green upskilling in the workplace.
The coveted profile interview in The Times for Sarah highlighted the demand for green upskilling in the workplace while positioning AimHi Earth as a leading training provider in the field.
We went on to secure 36 pieces of coverage for AimHi’s fundraise across leading tech, business, environment and investment trades.
We invited a Business Insider journalist to take one of AimHi’s climate crash courses, which resulted in a feature on the site.
