naked energy US
Launching British solar thermal innovation in the US
BRIEF
After two years of proactive media activity in the UK, Naked Energy asked us to support their continued global expansion with a programme of US and international partnership announcements.
APPROACH
We Targeted top-tier regional business media to land an exclusive that could tell the in-depth story of Naked Energy’s new Texan factory and generate excitement for the cutting-edge solar technology now being made stateside.
We used the high quality photography of Naked Energy’s landmark project with luxury hotel group Mandarin Oriental to catch the interest of top industry titles.
RESULTS
We secured an exclusive interview with Dallas Business Journal to announce the opening of Naked Energy’s manufacturing centre in Texas.
The Dallas Business Journal published a detailed article on Naked Energy’s first US factory in Texas and their expansion plans following investment from ELM Solar
The DBJ feature was followed by a sweep of regional and industry media coverage of Naked Energy’s partnership with ELM Solar, including Business Green
Naked Energy’s landmark project with luxury global hotel group Mandarin Oriental was covered by more than 20 energy, hotel and design titles - including a standout photo-led magazine feature and award win with Country & Town House’s Sustainable Hotel of the Year
We placed Naked Energy in a Forbes article on the most promising British companies to capitalise on growth in demand for sustainable technologies
Fast Company featured Naked Energy in a predictions piece on the future of transatlantic business partnerships
