Ed patrick
taking a doctor & comedian’s media profile to the next level
BRIEF
Raise the profile of comedian, anaesthetist and writer Ed Patrick through national media coverage. Increase awareness for his debut book, Catch Your Breath: The Secret Life of a Sleepless Anaesthetist.
APPROACH
Use Ed’s experience on the NHS frontlines to insert him into topical health discussions, and his hybrid career balancing medicine and comedy to land strong profile interviews.
RESULTS
Strong national coverage started rolling in within weeks of us starting.
National newspaper and broadcast interviews established Ed as a regular commentator on topical health stories
An in-depth profile for Ed in the Mail Online delved into his secret life as a comedian and author, complete with excerpts from his book
Multiple appearances on Kay Burley on Sky News and other broadcast appearances on CNN International, the Jeremy Vine Show, BBC Radio 4’s Wireless Nights with Jarvis Cocker and BBC regional TV and radio
For his paperback launch we landed interviews for Ed on BBC Radio 4 Saturday Live, Trisha Goddard’s TalkTV show, Jeremy Vine on BBC Radio 2, Times Radio, and more…
Further book coverage appeared in Glamour, The Independent, Daily Mail, The Sun, Prima, Top Santé…
