OCTOPUS ENERGY
Delivering comms for Britain’s best energy company from startup to £7BN giant
BRIEF
Our brief from Octopus is wide-ranging. We focus on elevating CEO Greg Jackson’s profile as a leading UK business figure; highlighting Octopus Energy’s world-leading innovation and technology; and showcasing its unrivalled customer service.
APPROACH
We aim high. Our MD James has helped steer Octopus Energy’s communications over seven years as it has transformed from an ambitious startup into a £7bn business driving the green energy revolution.
we continue to work as an extension of their in-house team. from supporting with international expansion, advising on strategy and messaging to crafting engaging releases and announcing new partnerships and innovations.
RESULTS
From agenda-setting coverage pushing for the global decarbonisation of heating to telling the stories of heat pump customers and electric car drivers - we’ve secured it all.
Octopus Energy’s CEO Greg Jackson became the media’s go-to voice during the energy crisis, setting Octopus apart from its competitors
Desert Island Discs is the gold standard of personal profile coverage - it lifts the interviewee above the world of business and into the establishment. In 2023, Harpswood secured a slot for Greg, which was warmly received by 3million Radio 4 listeners
Greg Jackson’s interview on BBC’s CEO Secrets in 2021 was read more than 2million times in 48 hours. It was the second most-read piece on the BBC news app that day and it created a social media frenzy. Greg received dozens of international media requests following the publication and it’s still referenced today
We’ve landed numerous keynote speaking opportunities at global events and supported with high-profile political and media visits
Our work to announce investment from Al Gore’s Generation fund secured 350 pieces of news coverage, from Bloomberg, The FT and The Times to TechCrunch, Mail Online and Sky News
