POLICE NOW
Telling the story of how Police Now reduced anti-social behaviour in the UK
BRIEF
Police Now wanted to show how its graduates have been successful in tackling anti-social behaviour in 29 different force areas.
APPROACH
Data showed that areas with Police Now officers had better results in reducing anti-social behaviour. Harpswood focused on the data and used case studies in those areas.
RESULTS
Harpswood secured coverage in every TARGET REGION
Of the 60 pieces of coverage, seven were on BBC regional radio - either interviews with Police Now graduates or reports of the success in reducing anti-social behaviour.
The coverage also landed messages about Police Now’s purpose and its commitment to diversity.
Coverage included photos, details of Police Now recruits and the impact they’d had in the area plus the data.
