SOCIAL MOBILITY FOUNDATION

Campaigning for fairness with the Social Mobility Foundation

 

BRIEF

 

Raise awareness for the Social Mobility Foundation’s work including its Employer Index and ‘Class Pay Gap’ Day

APPROACH

We advised focusing on the stories of real people, the compelling data and expert spokespeople in pitches to broadcast and print journalists. We targeted journalists at national and regional outlets as well as trade publications. 

RESULTS

We quickly secured coverage across a range of top tier broadcast and national print outlets, landing interviews for the Social Mobility Foundation’s CEO Sarah Atkinson.

  • The Employer Index was covered on BBC Radio 4’s Today programme discussing the data

  • City AM also covered the Index publishing an article on the law firms ranked highest on aiding social mobility

  • The Index was also covered by a range of trade publications including People Management and Accountancy Today

  • We landed broadcast coverage for the Class Pay Gap Day on BBC Radio 5 Live, LBC, Times Radio and London Live

  • National print coverage included news articles in The Guardian, Bloomberg, The Sun, the Mirror

  • We also landed coverage in trade publications such as HR Magazine, Business Leader and People Management

We’re proud to have an ongoing relationship with SMF - our team volunteer their time to students at SMF events and we work pro bono on PR campaigns. 


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