OCTOPUS ENERGY Italy
Powering up Octopus Italy’s PR
BRIEF
Following the launch of our PR operations in the US and Germany for Octopus Energy (described by their team as “transformational”), we were asked to expand our support to the Italian retail business.
The brief was to establish and grow Octopus Energy Italy as the bold entech global change-maker by building trusted relationships with local, national and global media. Elevate CEO Giorgio Tomassetti to become the go-to local and national energy expert and business leader in Italy.
APPROACH
We’re using our many different PR tactics to help build the profile of Giorgio and Octopus Energy Italy. These include newsjacking (using existing media stories to generate interest), business pitching and thought leadership activity.
RESULTS
Together with Harpswood’s UK team, our Italian PR specialist is generating some exceptional coverage and providing support at major events.
We generated and managed more than 200 pieces of media coverage in our first four months of working together.
We’ve secured coverage for CEO Giorgio Tomassetti in numerous national and regional publications, helping to build his profile as an energy expert and business leader.
A feature in Corriere della Sera (Italy’s most read newspaper) on energy price comparison websites quoted Giorgio’s advice on how to find the best energy price and the tease and squeeze of some energy companies that readers should be wary of.
Another major Italian daily newspaper, Il Messaggero, led their technology pages with a piece exploring the link between AI and energy and included comments from Giorgio - the only business spokesperson featured.
Harpswood Italy’s brilliant account manager has provided invaluable help securing and guiding Giorgio through interviews, helping him to navigate important industry events including Enlit where she set up a number of meetings with key journalists.
We’ve also generated positive stories for the business itself. Topics include the increase in technicians, designers and installers in Octopus Italy’s Ascoli HQ and the expansion of services offered by the business and its brand activity.
Crucially, we made the Italian market aware of the success of Octopus in its UK home market to underline its size, power and global reach.
