SUBAK
LAUNCHING a global climate action think Tank
BRIEF
Harpswood was briefed by UK tech entrepreneur Gi Fernando, MBE, to launch Subak, a global climate action think tank dedicated to sharing data and resources to tackle climate change.
We worked with Subak to film an ambitious launch video, profiling key members in the accelerator. We identified the star quality of Subak’s key individuals within the climate and tech worlds and considered how they could be used to attract media coverage.
APPROACH
We managed the production of a video and photo shoot to launch Subak to the media.
We identified the best stories within Subak’s member organisations and sector-specific coalitions before arranging interviews with key journalists.
RESULTS
we’re continuing to raise Subak’s profile as an impact-focussed climate community with a growing global reach
We launched Subak with an exclusive print and online feature in The Observer alongside an interview for Subak co-founder Baroness Bryony Worthington on Sky News’ Daily Climate Show
An in-depth feature on TechCrunch showcased the startups in Subak’s community and their diverse climate missions
Subak was the focus of an article in Digital Frontier which discussed how medieval-style guilds are helping to power net zero
Further features have been secured with Forbes, Business Insider, Edie, Business Green and UKTN among others…
We landed a profile interview for CEO Amali de Alwis in Sifted to support Subak’s £20 million fundraise, and prestigious award wins including Business Insider’s Climate Action Heroes and Woman & Home’s Amazing Women
We arranged 1:1 press meetings for Subak’s leadership with national journalists at the BBC, the FT, Wall Street Journal, The Economist, The Daily Telegraph and i News
We’ve also offered a range of support to Subak’s member orgs - from PR workshops and messaging development to landing the founders their first interviews
