Yo-Go
Accelerating the launch of the UK’s first pay-as-you-go electric buggy
BRIEF
Draw attention to the launch of Yo-Go’s electric buggies in London, targeting influential national titles and key regional press.
Position Yo-Go as an innovative alternative to e-scooters and e-bikes - the safest, cheapest and greenest way to get around the city.
APPROACH
We got straight to work calling our national contacts to generate interest in the launch - crafting a press release based on early feedback that highlighted Yo-Go’s trial of neighbourhood electric buggies as as the world’s first.
We also invited top-tier journalists to test a Yo-Go buggy for themselves…
RESULTS
From two articles in The Times to a segment on BBC London that aired on both the lunchtime and evening news - the Yo-Go buggies received an early wave of influential media coverage - followed by further articles from an impressive range of national titles.
The Guardian, Mail Online, BBC News Online, Forbes, The London Standard and Metro all covered Yo-Go’s London launch with plenty of pictures of the eye-catching yellow buggies
The Times’ London Editor Andy Silvester came to Hammersmith to give a Yo-Go buggy a test run, describing the experience in his article as “extraordinarily good fun”
A broadcast segment on BBC London that featured one of Yo-Go’s first London customers was followed by a feature on BBC News Online
We secured 22 pieces of national, regional and industry coverage and counting…
…and Yo-Go’s team received thousands of new sign-ups to the Yo-Go app following our announcement
